Asians are rarely represented in western fashion, and when they are they are merely to add an ethnic balance to a campaign. Now, the situation is changing and models from the Far East are becoming a regular feature on the catwalk and the faces of some major designer fashion campaigns.
"Redefining traditional concepts of beauty." L–R: Du Juan, Tao Okamoto, Lee Hyun, Hyoni Kang, Liu Wen, Bonnie Chen, So Young Kang, and Lily Zhi. Photo by Steven Meisel for American Vogue 2010.
Fei Fei Sun (孫菲菲) is a rising Chinese star on the runway. Photo from New York Magazine
In the UK we are only just getting news of this now through the latest edition of British Vogue, where the Article 'The New Guard' is examining the rise of the Asian model and how they are - as quoted from its American counterpart - "redefining traditional concepts of beauty." Hmmm, not sure what these are! Still, this is pleasing news - here's hoping that more of our own to make it up there in the lights and on the runway!
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